PricewaterhouseCoopers Becomes PwC

Lucas Gilmore, “Big 4″ observer
September 16, 2010 /

PricewaterhouseCoopers has finally got a makeover as far as its name and logo are concerned. It officially announced that it has decided to use its abbreviated form in all its transactions barring legal ones. The logo is also going to be designed afresh in which all the letters PwC would be printed in lower case.

The change in the logo and brand name was done in order to make it easier to be used for business purposes as well as for the digital media. It is also convenient to be used online. It will come into force officially from September 20, 2010. The official websites will also be displaying this logo from this date onwards.

The whole procedure sounds like rebranding of PricewaterhouseCoopers but the management and the business development officers of the company thought that it would be proper to call this company by the name commonly used for it and that is PwC. It would be more proper to call it a visual branding of the company.

The senior partner and the chairman of the company Ian Powell stated that it was a necessary change as it was in line with the recent global trend of everything going digital and online.  He stated that the company would be able to concentrate and focus on issues in a better way. The change in the official name would definitely make the name of the company more familiar and easy-to-use online.

Although, PricewaterhouseCoopers does not need any change in the name to enhance its business or to promote itself as it is already an established name internationally but it was done only to make the website look more appealing. Moreover, this name is not new to the people as they were already calling it PwC. The only apparent difference is that now this name has been adopted officially.


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