HP Grants Innovation Award for Marketing Analytics Impact to Deloitte

June 21, 2012 /

Deloitte, among the largest professional services organization in the United States, was honored with the HP AllianceONE Partner of the Year Award in the category of Innovation during the HP Discover event for delivering solutions that drive meaningful business results.

The award recognizes Lee Dittmar, principal, Deloitte Consulting LLP, and his team for its work in developing an innovative solution for marketing analytics for a national cellular phone company. Previously, the client had very limited querying capabilities on data related to campaign effectiveness and metrics. By implementing the Deloitte application using SAP HANA on HP Converged Infrastructure, the cellular company’s marketing team was able to assimilate data, re-analyze its strategy and react to consumer demands more efficiently.

“This award validates that combining the amazing processing capabilities of SAP HANA with Deloitte’s analytics acumen and HP Converged Infrastructure is a home run. The combination can help usher in a new era for analytics. We are very proud of Lee’s team and look forward to seeing it leverage its market leadership across multiple industries in the coming months,” said John Keffer, director of the Deloitte-HP Alliance.

“We have seen a surge of interest in SAP HANA among our clients,” said Dittmar. “The demand is comprehensible as the enterprise-scale, in-memory database offering represents a significant development in business technology. Our collaboration with HP and our work with HP Converged Infrastructure have been key to our efforts to provide the capabilities of HANA to our clients. We are honored by HP in receiving this very special award.”

The HP AllianceONE Partner of the Year Awards recognize HP business alliances’ outstanding accomplishments in the development and delivery of innovative solutions built on HP Converged Infrastructure. Winners are chosen for delivering solutions that drive meaningful business results for shared customers.

Deloitte has been collaborating with HP for more than 15 years for a winning combination of Deloitte Consulting solutions and HP technology. Currently Deloitte is working with HP in analytics, security and privacy, data center and infrastructure consolidation and project and portfolio management. With a keen eye on value creation and business imperatives, this relationship combines time-tested methodologies from Deloitte with HP solutions.


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