Strategic Marketing and Branding Forum, November 3-4, 2011 Amsterdam

Sarah Woodman, Global events journalist
October 31, 2011 /

Thought Leader Global will host the Strategic Marketing and Branding Forum on November 3-4, 2011 at Amsterdam.

The forum will feature BT on Exploring the Role of Marketing – a Transformation Story; Zurich Financial Services on Restructuring and Rebuilding Marketing Departments; SEB on Global Brand Developments and Establishing Brand Leadership; Michelin on Managing Brand Engagement; Alcatel-Lucent on Synchronising Marketing with Sales Teams; IBM’s Approach to Social Media – Leading with the IBMer; HP on B2B Marketing Strategies; Autonomy on Leveraging Customer Insight to Deliver a Superior Multichannel Customer Experience; Dassault Systems on Integrating Social Network Information within Marketing; Bata on Outsourcing and Offshoring Services needed by Marketing Departments; and Microsoft on Launching Products and Brands in Emerging Markets.

“Corporate marketing needs to evolve if it is to deliver greater value. Therefore many companies are restructuring and rebuilding their marketing departments,” TLG said.

“Embracing transformation, technology and leadership are key to succeeding in this process. Marketing needs to manage brand engagement in a meaningful way to connect with customers. From utilising social network information to enhancing the shopping experience, marketing is required to be innovative to enhance its ROI and accountability.

“A key consideration is the need to synchronise marketing with sales teams in order to be more effective, penetrate critical customers and reach consumer groups in emerging markets. Attend this forum to benchmark how other corporate marketing departments are facing these challenges; hear their perspectives.”

The event is sponsored by Autonomy, an HP company.

 

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