Strategic Marketing and Branding Forum November 3-4, 2011 Amsterdam

Sarah Woodman, Global events journalist
October 15, 2011 /

Thought Leader Global is holding a strategic marketing and branding forum
on November 3-4, 2011 at Amsterdam.

“Corporate marketing needs to evolve if it is to deliver greater value,” said Thought Leader Gobal.

“Therefore many companies are restructuring and rebuilding their marketing departments. Embracing transformation, technology and leadership are key to succeeding in this process.

“Marketing needs to manage brand engagement in a meaningful way to connect with customers. From utilising social network information to enhancing the shopping experience, marketing is required to be innovative to enhance its ROI and accountability.

“A key consideration is the need to synchronise marketing with sales teams in order to be more effective, penetrate critical customers and reach consumer groups in emerging markets. Attend this forum to benchmark how other corporate marketing departments are facing these challenges; hear their perspectives.

The events features BT on exploring the role of marketing; Zurich Financial Services on Restructuring and Rebuilding Marketing Departments; SEB on Global Brand Developments and Establishing Brand Leadership; Michelin on Managing Brand Engagement; Alcatel-Lucent and Syngenta on Synchronising Marketing with Sales Teams; IBM on Approach to Social Media: Leading with the IBMer; HP on B2B Marketing Strategies; Lexmark on Shopping Experience & In-Store as a Platform to Boost Sales; Dassault Systems on Integrating Social Network Information within your Marketing; Bata on Outsourcing and Offshoring Services needed by Marketing Departments; Microsoft on Launching Products and Brands in Emerging Markets; and Paypal on Reputation Management and Brand Rebuilding.


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