Japan Carmakers Possible to Lose Out in the US

Steven Bobson, Europe & Americas Editor
May 19, 2011 /

After the news of Japanese car sales plunging to a 43-year record low in April broke out early this month as the Japanese car supply chain got broken because of the March 11 earthquake/tsunami, another news about the same subject  cut loose again today as a new study reported that Japanese carmakers are likely to lose out against its competitors in the US market.

The research was conducted by Consultants AT Kearney who specifically found out that almost 200,000 US customers looking to buy new cars in 2011 are ‘up for grabs’.

AT Kearney’s Dan Cheng explained that given what people know about production downtime, they are anticipating 328,000 US customers of the affected brands to be up for grabs this year, and more if the time to wait for a particular brand begins to extend.

The 328,000 figure makes up about 2.5 percent of  the total US market share.
Some analysts believe that resurgent sales in the US and the continued strength in Asian markets could possibly result in Detroit’s General Motors reclaiming the top spot as the world’s bestselling carmaker from Toyota.

Mr Cheng also said that they predicted new vehicle sales in America to grow by almost 14 percent to 13.2 million units this year and that total sales in 2013 are expected to hit 16 million, which is not far off from the annual average of 17 million new vehicle sales in the year before the global financial crisis.

The shortage of car parts and the surfacing lost sales of Toyota, Honda and Nissan are a result of the aftermath of the March 11 earthquake.


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