Deloitte Leverages ECommerce Knowledge to Improve Website Management

Michelle Remo, “Big 4″ observer
March 23, 2012 /

Deloitte has implemented a new eCommerce solution at Adobe Systems Incorporated designed to enhance the management and customer experience of Adobe.com with significant and effective business results.

As improving customer experience online becomes ever more vital to business growth and strengthening shopper loyalty, Deloitte is driving significant advancements in dynamic website capabilities and customer personalization.

“Since implementing this solution, we’ve seen a 16 percent increase in checkout conversions,” said Rob Giglio, vice president Worldwide eCommerce and Retail, Adobe.

The solution Deloitte developed working with Adobe integrates software from the Adobe® Digital Marketing Suite, including Adobe CQ for Web Content Management, Adobe Test&Target™ for optimizing sites, Adobe Recommendations for driving cross-sell and up-sell, and Adobe SiteCatalyst® for online analytics and reporting. This combination allows businesses to personalize their sites based on past purchase and browsing history.

In addition to personalizing the customer experience, the solution offers an intuitive drag-and-drop authoring environment that makes it easy for non-technical customers to create and change web pages.

Enabled by Deloitte’s deep experience with agile software development methods, changes that typically would take weeks or months to implement can be achieved within hours or days.

At the same time, the solution operates with a high degree of self-management, reducing operational costs. Built-in intelligence drives promotions and offerings automatically, saving time otherwise spent on manual intervention.

“The pairing of Deloitte’s industry knowledge and experience building web and enterprise applications following an agile scrum approach with Adobe’s software and technology can provide a compelling solution for companies to significantly enhance their customer experience online,” said Barbara Venneman, principal, Deloitte Consulting LLP and Deloitte’s digital content management leader.

“It demonstrates both Adobe’s and Deloitte’s commitment to help our clients solve real-world business problems in an efficient and cost-effective manner.”

 

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