Chaordix and KPMG Enter into Strategic Alliance to Provide Crowdsourced Market Intelligence

Michelle Remo, “Big 4″ observer
September 26, 2012 /

Chaordix Inc., the global standard in crowdsourced market intelligence, and KPMG in the UK, the professional services firm, have formed a strategic alliance to bring an innovative managed services offering to companies in the UK.

The new service, to be known as Crowd Connection, is powered by the Chaordix Crowd Intelligence™ process and technology.

Brought to market by KPMG, the service provides leading brands with digital market insights from a customisable forum for product innovation. The interactive web and mobile offering taps into the power of crowdsourcing and can be configured as a one-time market research project or an ongoing, managed social community to engage with a (public or invitation-only) “crowd” of a brand’s most valued stakeholders, customers, prospects, supply chain intermediaries, employees and/or partners.

The new offering extends KPMG’s existing crowdsourcing service, which has already provided many clients with innovative solutions to a wide range of issues and challenges.

“We’re thrilled to team up with KPMG on this powerful offering,” said Chaordix Founder and CEO, Shelley Kuipers. “With this alliance, KPMG’s clients will be able to benefit from an always-on global market intelligence gathering platform and analysis capacity which we’ve found is a highly effective and cost efficient improvement on many traditional means of market research, brand development, and innovation exploration.”

“By aligning KPMG’s broad industry expertise and rich advisory capabilities with Chaordix’s deep experience in crowdsourcing program and platform design, we bring an exceptional ability to help clients obtain significant business impact from the very best ideas and insights of their most valuable stakeholder contributors,” explained Adam Bates, UK Head of Foresight and Innovation, KPMG. “Whether an employee crowd is contributing to the transformation of an organisation’s talent management program or a customer crowd’s insights hold the promise of improving a brand experience, we can help bring that potential to life.”

 

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