AICPA Expands Mobile Offerings with 2 New Apps and Sleeker Online Store

May 30, 2012 /

The American Institute of CPAs has rolled out several new mobile applications to provide today’s CPAs with better ways to boost productivity, manage their time and deliver for clients.

The AICPA announced the launch of two new mobile applications: an accounting news iPad app from The Journal of Accountancy, and an interactive CPA Exam Aid that works on Apple and Android devices. In addition, the organization’s online store at cpa2biz.com has been optimized for smartphones, so browsing and ordering AICPA educational and practice management materials is easier than ever while on the go.

“One of the most exciting developments in our profession is the rise of ‘Digital CPAs,’ practitioners who are using technology to transform the way they serve clients,” said AICPA President and CEO Barry C. Melancon, CPA, CGMA. “We are committed to providing our members the right guidance and tools to make that transition.”

The new offerings couldn’t be timelier, as adoption rates for mobile devices continue to soar. By 2016, 1-in-3 Americans will own a computer tablet, according to Forrester Research, which also estimates that a third of these devices sold worldwide will be for business use. Meanwhile, smartphone penetration will increase from 37 percent of the U.S. population currently to 59 percent by 2016, eMarketer predicts.

The new AICPA mobile capabilities are:

·         The Journal of Accountancy News App for iPad – This news-focused app is a new benefit available exclusively to AICPA members, and can be downloaded through Apple’s App Store. Users will have access to daily accounting news from the Journal of Accountancy staff and the AICPA’s CPA Letter Daily. In addition to bringing together the most reliable and respected accounting news in one source, the app allows you to read the latest Journal of Accountancy feature articles, build your own library of JofA issues and view videos of the profession’s thought leaders. “We are pleased to introduce an app that brings together real-time news from The Journal of Accountancy and CPA Letter Daily in one mobile source for our members on the go,” said Joanne E. Fiore, the magazine’s publisher. “The app also allows you to read feature stories, watch video, and download issues for later viewing. It makes full use of the iPad’s touchscreen navigation, and combines a number of new features with the high-quality content that readers of The Journal of Accountancy have come to expect.”

·         CPA Exam Aid - The AICPA has made preparing for the Uniform CPA Exam easier for candidates on the go with this extension of the “Prepare for the Exam” section of thiswaytocpa.com. The free app, which is available for both Apple and Android devices, syncs up with the user’s This Way To CPA account, so candidates don’t miss a beat.  The app includes a customizable personal timeline, tips and a link to This Way To CPA’s online forum, so exam-related questions can be posed to a 30,000-member community. “We developed the CPA Exam Aid with the idea of making it as easy as possible for candidates to get the info they need to plan for the exam, get certified and begin their careers,” said Scott Moore, AICPA senior manager – college and university initiatives. “The exam is very challenging, but we’ve made managing your study time a lot easier.”

·         Mobile-friendly AICPA Online Store – Visitors who use an iPhone or Android device to access the online store are now automatically redirected to a mobile version of cpa2biz.com that has an elegant, streamlined interface. Customers can browse by product type or topic, employ search filters, and read popular articles from weekly newsletters. Ordering products is also simplified, and users can track purchases easily through their phones.

The apps and mobile-friendly site were created by CPA2Biz, the technology subsidiary of the AICPA. The unit’s development team, based in California’s Silicon Valley, has been retooled recently to focus more deeply on app creation and other innovative mobile tools to meet the expanding needs of the profession in this area.

 

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